Hedge Fund Branding & Corporate Identity

We ensure that the look and feel of your corporate identity accurately reflects and reinforces your brand and its attributes.

But what is a brand? Harvard University has a strong global brand, perhaps the strongest of any university in the in the world. Does this brand consist of its logo, color palette, and messaging in its brochures? No, rather it consists of everything that people associate with Harvard: excellence, brilliant graduates, exclusivity, and prestige. These are Harvard’s brand attributes, among others, and they effectively differentiate it from other universities both at home and abroad.

We work with you to develop and clearly define <b>your</b> brand, and then create or refresh your corporate identity to strengthen and enhance that brand. Over time, as you fulfill your brand promise to your investors, your brand will begin to become more broadly recognized, and your success and AUM will grow exponentially.

The path to this outcome begins with initially creating brand clarity and a stellar corporate identity.

The development of your brand starts with knowing what you stand for and what makes your fund special, possibly even unique. Developing a solid brand establishes your value proposition, which you we can then communicate to those investors with whom it will most likely resonate.

Having a well designed corporate identity is also very important, as it constitutes the “cover of your book,” so to speak. Your professional and attractive corporate identity should exude your brand attributes and your commitment to diligence, excellence, and professionalism. With our help, it will.

The combination of a solid brand and a professional corporate identity form the initial basis of investor trust and confidence. This in turn makes investors more likely to learn about your fund and why it could be a great fit for their investment portfolio.